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The Welsh Rugby Union has appointed Ashok Ahir, formerly BBC Wales' head of politics, as its new director of corporate affairs — a role created as the federation continues restructuring its executive layer. Ahir brings a CV weighted toward government and public affairs: director of communications for the Wales Office, deputy director of communications at the UK Cabinet Office, and broadcast political coverage before that. The WRU framed the hire as part of its governance refresh, though it did not specify what corporate affairs will own that existing comms and stakeholder teams do not. Ahir replaces no one — the job is new — which raises questions about whether this is expansion or rebranding. The union has been under sustained scrutiny over culture, finance, and Six Nations performance; whether a Whitehall-trained press hand steadies the ship or just manages the noise remains to be seen.
As reported by Wales Online · Read the full article →